It’s a question we get asked all the time: what qualities should I look for in a good band manager? Choosing a manager for your band can be one of the most important decisions you’ll make in your career, and it’s one that needs to be approached with much careful consideration. Here we’ll take a brief look at the working methods of one of the unchallenged masters of this most difficult of crafts, Mr. Bennett (Hellooo Tokyooo) Freed..
Step 1. Adopt an air of quiet authority. Dress smartly but unobtrusively. Bands are renowned for their colourful, often childish behaviour, but it is your job to stand aloof from the fray and conduct their business affairs in a sober, adult fashion..
Step 2. Maintain a commanding presence when dealing with the record company. Let them know that you’re in charge. Once again, your appearance and demeanour are crucial here. The band must feel confident that you are negotiating on their behalf in a professional manner..
Step 3. Protect your artist at all times. It is of the utmost importance that you let no distractions interfere with the artist being able to carry out their task – for example, during a prestigious photo-shoot for the cover of an influential style magazine it is your job to ensure that all parties are focussed on the job in hand, and to take swift and firm action to put a stop to anything which may cause the artist to be, even momentarily, distracted..