Apple of my EMI

iTunes Store will sell ENTIRE EMI CATALOG DRM-free!!11!1ONE!: “Cory Doctorow:
“Hallelujah! Apple and EMI just announced that they will be selling DRM-free Apple songs through the iTunes Music Store. The songs will cost 130 percent of the price of the existing crippled songs, and you’ll get to choose. Weirdly, Apple seems to have sold this move to EMI by saying that the DRM-free version will be a ‘premium’ offering for audiophiles who want higher-quality music. I think that audiophiles are probably the people who have the least trouble keeping up with the latest tips for efficiently ripping the DRM off of their music — the people who really need DRM-free music are the punters who can’t even spell DRM.

“This is some of the best news I’ve heard all year. DefectiveByDesign is soliciting ideas for a thank-you gift to Steve Jobs. This may just be a sneaky way of hiking music prices, but hell, it’s a whole lot more than I thought we’d get. What’s more, Apple pricing DRM-free music at $1.29 means that the $0.79-0.99 DRM-free MP3s from competing indie music stores will get a huge price advantage.”

‘What we’re adding is a choice–a new choice–and people can choose whichever one they want,’ Jobs said regarding Apple’s decision to make available two levels of sound quality and DRM restriction. Nicoli cited internal EMI tests in which higher-quality, DRM-free songs outsold its lower-quality, copy-protected counterparts 10 to 1.

Link

(Image ganked from Engadget)

(Via Boing Boing.)

Of course I’m all in favour of the removal of DRM, but, as far as I’m concerned, 256 AAC, which they’re now offering at a premium. should really have been the standard in the first place – good news all the same..

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